The Lesson Greetings from Troy, I came online in 2016, before building a personal brand was "cool"...It's easy to spot a newbie in the online space when they refer to personal branding as a "new" and hot thing.It has been very dominant in human history for quite some time.Sure, social media wasn't around.The truth? Folks have been building "personal brands" for generations, now the tools are just more accessible for everyday folks.So, I'm noticing a trend develop in conversation.We often have...