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Troy Assoignon

Positioning Expert

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Position your brand for maximum value, revenue, and impact that lasts long after the algorithms change.

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Feb 27

Drowning in work and on the edge of burnout, here's how he avoided it.

Greetings from Troy,A client was drowning in work. More clients, more stress, more burnout. They thought growth meant saying yes to everything. We flipped their business model upside down and their revenue tripled. The shift? It wasn’t about doing more, it was about Positioning. Becoming the high-value brand that clients chase. Bringing their results to the forefront of their business, and increasing qualification and standards. This way they can repel nightmare clients and bring in dream...

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Mar 13

Raise Your Rates & Avoid Burning Out (Updated & Revised

Mar 13

Workshop in 3 hours, join us. (6pm EST, 5pm CST)

Feb 11

The Catch-22 of Success: Why business growth can hold you back

Feb 08

SPIN Selling, why it works and how you can use it

Jan 29

One Year of Relentless Action, Was It Worth It?

Dec 12

Positioning Isn't What You Say, It's How You Say It

Dec 05

How Personal Branding (and Buyers) Have Changed Since 2016

Nov 28

A “solo” operator's income is capped around 25-30k/mo…

Nov 21

Being okay with “taking the day” and screwing off for a second…

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