Greetings from Troy,If you do what everyone else is doing... ...and expect to get different results... I believe that would be the definition of insanity. But first? Why should you listen to me and even keep reading this. I've worked on big projects, closed massive deals and have helped thousands of entrepreneurs globally. Six & Seven-Figure Deals Closed, Proof in Numbers In order to do the work that we love, we have to win more of the work we love. If everyone else is saying... "We're XYZ...
10 months ago • 5 min read
Greetings from Troy, Join the workshop if you're around this evening.We begin at 6PM EST, 5PM CSThttps://meet.google.com/hrv-cuuu-hksOn your side,Troy Assoignon 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246Unsubscribe · Preferences
10 months ago • 1 min read
Greetings from Troy, You notice how you do all the work in your business and the last thing you want to do is generate leads. Get clients, etc? You’re either at capacity and full, or you’re scrambling for new work. Even though the irony of it is that generating new business is arguably one of the more important parts of it all, isn’t it? The only time you have to generate leads is when you need them, and that’s when you’re desperate. Things don’t go as well, and you accept projects that you...
11 months ago • 1 min read
Greetings from Troy, Sales is the lifeblood of business.The thing is? Most entrepreneurs leave tons of cash on the table because they were never taught value based selling.For me since I come from a construction background, it's extremely rare that any project was the same. Big projects, different variables, custom pricing.This is where SPIN Selling comes in clutch, it's a consultative approach that you can adapt to any business, service or offering. It has been running in the background for...
11 months ago • 1 min read
Greetings from Troy, They say success is about showing up consistently. I tested that theory for 365 days straight, here’s what happened. Last year I published over 300 pieces of content, M-F every day of the week.↳ What is going on in my world?I’m changing a few things, quick updates for ya’...WINS / HERES WHAT IS WORKING - I’m running a workshop-a-week for the next year. Last year I committed to a piece of content every day and a LONG newsletter, every Thursday. This year? Hosting a LIVE...
11 months ago • 2 min read
The Lesson Greetings from Troy, Positioning is an art. It’s not just about what you say, it’s about making your audience feel something for once. Most folks are snooze worthy, so here's your competitive edge. I had a conversation with a gentleman that cracked open some ideas about how we define our “thing"...You know, that unique, signature element that sets us apart and becomes the beacon or "bat signal" for our ideal clients. I think this is a lesson worth sharing.He said something that...
about 1 year ago • 2 min read
The Lesson Greetings from Troy, I came online in 2016, before building a personal brand was "cool"...It's easy to spot a newbie in the online space when they refer to personal branding as a "new" and hot thing.It has been very dominant in human history for quite some time.Sure, social media wasn't around.The truth? Folks have been building "personal brands" for generations, now the tools are just more accessible for everyday folks.So, I'm noticing a trend develop in conversation.We often have...
about 1 year ago • 2 min read
The Lesson Greetings from Troy, A “solo” operator's income ceiling is capped around 25-30k/mo…You can do that alone, without a HUGE team.After that? You start to come up against limitations.You run out of time. Even if you landed more clients…that wouldn’t be growth. It would make the business shaky and unpredictable. You have two critical hires that usually come into play at this point…A) An EA (Executive Assistant)B) An Account ManagerBecause the truth is, there are certain tasks that drain...
about 1 year ago • 2 min read
The Lesson Greetings from Troy, What if taking a day off was the secret to your next breakthrough? We all have those days, nothing flows, everything feels off, and your to-do list is more like wishful thinking. Instead of pushing harder, what if the answer was to step back, screw off for a bit, and take the day off?Over the last year, I’ve been figuring out my energy and my “flow” in regards to how do I show up, produce wicked content, do client calls, deliver, and keep everything running.You...
about 1 year ago • 3 min read